Case Study: Multiple Sclerosis Employer Strategy Development
We supported a large pharmaceutical company in the development of an employer-focused market access strategy for its pipeline asset.
The Situation
Our client, a large pharmaceutical company, was developing a Phase 3 candidate for the treatment of multiple sclerosis.
We initially conducted a feasibility assessment of an employer-focused market access strategy to better achieve product access.
The company’s goal was to understand the employer market access environment, as well as what success looks like when targeting the employer channel.
The Solution
First, our team conducted secondary research to develop hypotheses to test via primary market research. Additionally, we wanted to understand which stakeholders would provide the complete picture of employer market access.
Next, we conducted numerous in-depth interviews (IDIs) with employers, employee benefit consultants (EBCs), and employer coalition groups to better understand the employer strategy process, key considerations, and stakeholders; employers’ perception of MS; and employers’ perception of our client’s investigational product.
Finally, we synthesized our findings and facilitated a working session with the broader brand, employer, and access team to define objectives and a path forward for this employer strategy.
