The promise of omnichannel activation has fallen short for many pharma manufacturers due to stifling obstacles, coupled with high costs, little return and countless integration activities. Although omnichannel has been a key strategy for over a decade, brand teams are still questioning whether omnichannel can truly deliver value to patients, providers and their bottom line. And executive leaders are speculating how much more time and money is needed to transform a pilot program into a revenue-generating engine.
EVERSANA ORCHESTRATE Omnichannel is the industry’s first end-to-end modular omnichannel model that drives patient and provider connectivity across multi-dimensional journeys. Designed to transcend the limitations of traditional omnichannel solutions and built to bring to life the full commercialization services from EVERSANA, this tool delivers high-impact touchpoints to improve patient outcomes and drive sales, savings and satisfaction.
Simple, yet sophisticated, it delivers timely, high-impact engagements to amplify sales, drive efficiencies and deliver satisfaction. Key features of our model include:
As the only organization to house all commercialization services under one roof, EVERSANA ORCHESTRATE Omnichannel aggregates and synthesizes pivotal datasets from marketing campaigns, patient services programs and field deployment activities to analyze and predict trends and behaviors that better inform promotional and support strategies. Serving as a seamless router of actionable data and deep insights from all channels, the platform provides the optimal coordination of customized touch points required to create a seamless brand experience for healthcare providers, patients, payers and other key stakeholders.
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Powered by artificial intelligence (AI), machine learning (ML) and ACTICS by EVERSANA (our award-winning data and analytics platform), the EVERSANA ORCHESTRATE Operating System amplifies impact by connecting best-in-class technologies to efficiently activate and optimize customer experiences across all channels. It enables the delivery of HCP identification, journey selection and share of voice throttling, all while learning and optimizing touchpoints from engagement insight reports.
EVERSANA is raising the questions the industry is thinking but is too afraid to ask aloud: Has omnichannel lived up to its promise of the “right message at the right time” to drive meaningful results that wouldn’t otherwise be realized by traditional sales and marketing strategies? Are those “seamless brand experiences” integrating the right mix […]
As advances in technology continue to modify the biopharma industry at an increasingly rapid pace, embracing digital innovation is crucial to generating success in today’s modern landscape. In this webinar hosted by Pharmaceutical Executive, industry experts from multiple organizations discuss how pharmaceutical companies can best utilize omnichannel beyond traditional strategies to create more streamlined and […]
Schedule a meeting with EVERSANA's Omnichannel experts.