Krista Pinto
President, Deployment Solutions
Expertise:
Krista works with pharmaceutical and biotech companies to find design-effective commercialization solutions.
With more than 20 years of experience in the pharmaceutical industry, Krista is an experienced sales representative and district manager, with strong client management, business development, and global account experience. Her work in clinical research, trials and development, as well as product launch experience, has been employed across numerous therapeutic areas including cardiology, oncology, neurology and urology.
Krista was recognized by the Healthcare Businesswoman’s Association as a Rising Star in 2012 and by both inVentiv Health and Alamo Pharma Services for her leadership, business results, and customer service. She holds a bachelor’s degree in science, communications and business ethics from the University of Delaware.
Articles by Krista Pinto
Redefining Field Deployment – Bridging “Share of Voice” with “Share of Influence” for Lasting Impact
In a pharmaceutical environment where promotional noise is louder than ever, there’s a strategic blueprint for cutting through the clutter to create meaningful impact and establish long-lasting brand loyalty among healthcare stakeholders. Sales representatives and television commercials continue to remain effective channels for driving brand awareness through compelling narratives. However, sole reliance on traditional “share […]
Optimizing Product Commercialization in Today’s IDN Environment
Traditional sales models that rely solely on prescriber outreach or consumer advertising are no longer effective. With nearly 70% of U.S. physicians employed by Integrated Delivery Networks (IDNs), the way therapies are evaluated, approved, and accessed has fundamentally changed. For life sciences companies, understanding the key stakeholders and decision-making processes within each IDN is critical […]
IDN Trends, Insights and Strategies Every Manufacturer Should Know
In this latest webinar, hear from three industry experts as the delve into the intricacies of integrated delivery networks (IDNs) and how they are transforming the healthcare landscape. EVERSANA’s Faruk Abdullah and Krista Pinto, and Matthew Wilkins from G1 Therapeutics provide a comprehensive overview of the current trends and future direction of healthcare, particularly the […]
Bridging “Share of Voice” with “Share of Influence” for Lasting Impact
In today’s complex healthcare environment, manufacturers must navigate an evolving stakeholder landscape to guarantee patient access and successful product launches. This article explores how deploying a strategic approach that establishes a “share of influence” across the entire stakeholder ecosystem is critical. Additionally, as Integrated Delivery Networks (IDNs) become increasingly prominent, understanding and aligning with their […]
Redefining Field Deployment – Bridging “Share of Voice” with “Share of Influence” for Lasting Impact
In the dynamic realm of pharmaceutical marketing, sales representatives and television commercials remain go-to strategies, skillfully weaving narratives that assure patients of a brand’s therapeutic benefits and persuade providers to alter prescribing habits. Despite their effectiveness, both channels face challenges in expanding their prescriber base and patient population. The focus on “share of voice” through […]