Case Study: Large Pharmaceutical Company Transition to Navigable SRDs
Medical Content Development
The Situation
A large global pharmaceutical company approached EVERSANA in Q3/4 2023 after an initial interaction with EVERSANA’s MA leadership at a DIA Conference presentation discussing some of the latest trends in the field of Medical Information
content development and presentation
The company had a particular interest in the conversion of traditional scientific response documents (SRDs) into a more navigable and interactive format
The Solution
EVERSANA responded to an RFP and won an initial contract in Q4 of 2023
EVERSANA developed a comprehensive interactive template utilizing the client’s corporate color palette and elements of their website design while showcasing the use of icons, hyperlinks, and graphic design to help the end user navigate more effectively through the content within an existing standard SRD
This template also catered for potential regional localization in 4 different languages
The Results
The project began in Jan 2024 and, to date, EVERSANA has delivered approaching 60 approved navigable SRDs that are now in use in the field
We remain on target to deliver more SRDs than originally planned and within budget, and EVERSANA has been awarded a further contract to remain with the project through 2025-26, including development of de novo SRDs
