Case Study: Global Fact-Checking Support for Medical Review Efficiency

MLR Promotional & Non-promotional Materials Support

the situation

The Situation

  • Large biopharmaceutical company investing in scientific innovation to create transformative medicines for people with serious and life threatening diseases.
  • The client sought a vendor to support the fact-checking of promotional materials to support their Medical Directors. They had newly set up a fact-checking team which included one resource and were seeking dedicated fact-checkers to support the legacy product’s promotional communication and the upcoming launches.
  • EVERSANA’s success with the previous project with the client led them to reach out to EVERSANA with the fact-checking project proposal.
the solution

The Solution

  • EVERESANA kicked off a pilot fact-checking vertical by hiring a team of highly competent and skilled medical affairs professionals with promotional review experience to support the fact-checking review of one drug. The team consisted of 2 India-based FTEs and 1 backup reviewer to support material overflow.
  • EVERSANA transitioned to supporting the medical reviewer within 3 months.
  • Over the course of the next 18 months, the medical review team, now consisting of 4 India-based FTEs
    (PharmDs / PhDs / MDs), Supported 2 label expansions and 1 new product launch.
  • EVERSANA created a therapy area-specific reference and core asset repository.
the results

The Results

  • EVERSANA played a crucial role in ensuring the message conveyed in all the critical and high impact pieces were reviewed for factual, medical, and scientific accuracy, and clinical significance/relevance. In 18 months, EVERSANA reviewed over 2000 pieces and maintained an accuracy score of 99%.
  • Currently, EVERSANA is a trusted partner supporting 5 therapy areas and is bolstering the client for launch of 2 novel drugs. EVERSANA supports the medical review of their entire drug portfolio.
  • The client is delighted, praising the work quality and consistency of deliverables. The success has led to business expansion with a request for MLR Coordinator services.