MLR Promotional & Non-promotional Materials Support
The Situation
The client, an emerging biopharmaceutical company, focused on innovative therapies for lipid-lowering and CVD treatment.
In March 2024, they began reformulating their entire content development management system. However, they lacked clear guidelines, timelines, and processes for managing MLR review. The initial setup of the Veeva Vault system had redundant workflows and limited verdict options, leading to lengthy review sessions. An overhaul of the platform was prohibitively expensive.
The client needed an end-to-end solution to prepare, review, revise, update, and deploy promotional and
nonpromotional materials in time.
The Solution
Since March 2024, EVERSANA provided an end-to-end solution for their MLR process:
Standardized Processes: SOPs, training materials, and conducted in-person training.
Forecasting System: Provided ongoing updates to
stakeholders.
Weekly MLR Meetings: Structured agendas and documented key decisions.
Client-Specific Trackers: Used Smartsheet and Excel for tracking progress..
Upgraded Veeva Vault Platform: Added new workflows.
The Results
Developed and deployed over 30 materials.
Ensured timely approval of MLR materials ahead of key
events.
Maintained strict adherence to timelines.
Continued refinement of the Veeva Vault platform for efficiency.
EVERSANA’s dedicated support and expertise enabled
the client to meet their tight deadlines and achieve their goals efficiently. The streamlined MLR process and optimized content development platform have positioned the client for continued success in their innovative therapeutic endeavors.
