One Team, One Voice: The Impact of Centralized Medical Content Development

Featured Study –  One Team, One Voice The Impact of Centralized Medical Content Development

Presented at MAPS 2025.

Objective:

A survey was conducted to better understand Medical Affairs (MA) professionals’ strategies for medical content development, utilizing centralized versus decentralized medical content creation, and assess the adoption of structured authoring and AI-enabled solutions to improve scalability, consistency and efficiency in medical content development.

Conclusions:

• The results of this survey emphasize the transformative potential of centralized, modular and AI-driven medical content strategies in addressing the evolving needs of MA.
• These approaches enable consistency, efficiency and scalability, creating a unified medical voice across global operations and omnichannel platforms.
• Centralized content strategies enhance alignment across MA functions. While AI holds great promise in MA content creation, widespread adoption remains nascent. To unlock its full
  potential, organizations must address resource limitations and invest in specialized training for their teams.
• The MAPS framework underscores the value of component-based strategies, ensuring materials evolve systematically, beginning with scientific platforms and narratives, and
  progressing through core medical decks, publications, training modules, MSL slide decks and MI resources. This approach facilitates both globalization and localization, ensuring content is
  adaptable for diverse communication needs.
• The survey findings underscore the value of holistic, end-to-end strategies in reducing inefficiencies, improving cross-functional alignment and enhancing flexibility in content creation.
• To capitalize on these insights, organizations must prioritize cross-functional collaboration, adopt scalable technologies and streamline processes that align MI, Med Comms and
  broader MA initiatives.
• These strategic measures will ensure delivery of high-quality, consistent messaging, reinforcing HCP engagement and optimizing patient outcomes.

Explore the full study or contact us to learn how EVERSANA can support your medical content strategy.

Download the study here

 

Presented by:

Michael DeLuca, Executive Vice President of Global Medical Affairs & Medical Information

Natalia S.Gandarillas, Associate Director, Medical Affairs & Medical Information

Varunkumar Pandey Senior Director, Medical Affairs and Medical Information Strategic Operations