Navigating the European regulatory landscape for Medical Information (MI) is no easy feat. Recent research reveals that MI teams across pharma companies—large and small—face a patchwork of requirements and best practices, from consent handling and call recording to language support and patient access. Most organizations rely on contact center service providers and strive to cover the five most common European languages, but approaches to written and verbal responses, signature requirements, and privacy policies vary widely. This diversity highlights the urgent need for industry-wide standards and validates the collaborative work of groups like MILE, PIPA, AMIFE, phactMI, MAPS, and PVN-MI, who are driving alignment and best practices across the sector.
The study, conducted by EVERSANA in partnership with MILE, surveyed MI professionals to uncover how teams interpret and implement regulations in real-world settings. Results show that while most companies provide both verbal and written responses to patients, policies around consent, call recording, and personal data redaction differ significantly. With limited region-wide guidance and fragmented national rules, MI professionals are calling for greater consistency to ensure safe, compliant, and timely information for healthcare providers and patients.
Want to see the full breakdown of survey results, operational models, and actionable recommendations? Download the complete poster research now to access all the insights and help your team stay ahead in the evolving European MI landscape.
Author
Mike currently serves as Senior Vice President of Medical affairs at EVERSANA. With 20+ years of healthcare and pharmaceutical industry experience in multiple leadership roles, he holds extensive experience in medical information, medical communications,…
Varun is a seasoned professional with over a decade of expertise in scientific research and medical communications, spanning both academia and the pharmaceutical industry. His extensive background includes leadership roles in scientific publications and…
Lindsey is a distinguished professional with over 15 years of invaluable experience in the healthcare sector, particularly within the realm of Medical Information. Her career has been marked by a profound understanding of the…
Natalia Gandarillas is the Associate Director of Medical Affairs / Medical Information at EVERSANA, where she leads strategic initiatives to strengthen global medical affairs operations and drive business growth. A pharmacist by training, Natalia…