The Situation
- An emerging biotech in oncology needed help preparing for a launch in six months while achieving success with a later-line product.
The Solution
-
Through our COMPLETE partnership with this biotech, a team of over 80 members was brought in to help the company become launch-ready
within six months. -
Additionally, the launch investments were significantly reduced, and the promotional model was adapted to start with access, then move to in-person promotion, and finally pivot to non-personal promotion to maximize profitability.
The Results
- 6 months from partnership kickoff to being launch-ready.
- 7% performance exceeding forecast, even after pulling out the sales team.