As the next wave of oncology innovation—bispecific antibodies, ADCs, and CAR-T therapies—moves from academic centers into community practices, marketers face unprecedented clinical, operational, and financial hurdles. Success now demands a shift from traditional promotion to building tailored support ecosystems that empower every practice, regardless of size or location.
Our Marketing Toolkit for Community Oncology
That’s where our new marketing toolkit comes in, with three key components for actively partnering with practices and enabling successful therapy implementation across the entire spectrum of community oncology:
- Targeted Enablement for Therapy Adoption: Move beyond high-volume prescriber lists to data-driven segmentation and “Adoption Readiness” scores, deploying specialized teams to help practices overcome adoption barriers.
- Ecosystem-Wide Education: Deliver practical, role-specific training for the entire care team, from nurses to pharmacists to billing coordinators, through certification programs, hotlines, and “Practice Champion” initiatives.
- Problem-Solving Content: Create actionable tools and resources that address real-world challenges, from adverse event management to reimbursement navigation and streamlined communication.
EVERSANA INTOUCH, powered by EVERSANA ONCOLOGY®, is uniquely equipped to help brands navigate the complex landscape of community oncology with both artful ingenuity and practical solutions.
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Discover how your marketing strategy can drive adoption, provide clarity, and ensure your innovations reach the patients who need them most.
Author
Barry Vucsko has more than 25 years of marketing, advertising, and consulting experience spanning more than 100 brands and several continents...
Nick brings 20+ years of experience in strategic brand building and stewardship in pharma to EVERSANA INTOUCH...
Tim has served as a strategic lead to healthcare companies for more than 25 years in advertising, marketing, and finance roles in agency and client settings. His work spans pre-clinical to sunset strategies and from brand infrastructure to digital roadmaps. He has helped stand up clinical trial…