At the 2026 DIA Medical Affairs and Scientific Communications (MASC) Forum, EVERSANA shared new thought leadership focused on how medical affairs teams can strengthen decision‑making, optimize operations, and elevate scientific communications in an increasingly data‑driven environment.
Through two poster presentations, our experts explored current industry practices, benchmarks, and emerging trends shaping how organizations manage medical information and scientific response content today.
Adoption of Central Data Warehouses in Medical Affairs: Benchmarking Trends, Challenges, and Best Practices
This poster examines how medical affairs organizations are approaching the adoption of central data warehouses (CDWs) to better integrate, manage, and activate medical information data. It highlights observed industry trends, common challenges teams face during implementation, and practical best‑practice considerations to support more scalable, insight‑driven medical affairs operations.
Optimizing Scientific Communications: A Comparative Analysis of Medical Information Scientific Response Documents
Focusing on scientific response documents (SRDs), this poster presents a comparative analysis of how medical information teams develop, structure, and deploy SRDs to support high‑quality, compliant scientific communications. The findings offer a benchmarking view of current practices and identify opportunities to improve consistency, efficiency, and usability across medical information content.
Author Team
EVERSANA employs a team of over 6000 professionals across 20+ locations around the world. From industry-leading patient service and adherence support to global pricing and revenue management, our team informs the strategies that matter…