Articles
Ask The Expert: Krista Pinto on Omnichannel Insights
Forty percent of worldwide drug launches between 2009 and 2017 failed to meet their two-year sales forecasts. Manufacturers can’t afford to overlook the full potential of a data-driven omnichannel strategy. EVERSANA commercialization expert, Krista Pinto answers an…
Ask The Expert: Amy Hutnik on EVERSANA’s Omnichannel Activation Model
The pharma industry’s needs have evolved beyond one-dimensional playbooks, disconnected promotional efforts and limited ability to assess stakeholder engagement. EVERSANA commercialization expert, Amy Hutnik answers an important question every manufacturer needs to know about omnichannel: How…
Ask The Expert: Amy Hutnik on the Omnichannel Commercialization Model
The pharma industry’s needs have evolved beyond one-dimensional playbooks, disconnected promotional efforts and limited ability to assess stakeholder engagement. EVERSANA commercialization expert, Amy Hutnik answers an important question every manufacturer needs to know about omnichannel: How…
Omnichannel: A Conversation with the Innovators
Go beyond “marketing” to provide actionable insights that better inform commercial strategies and elevate brand success. In this 11-minute video one-on-one conversation with the experts, Krista Pinto and Amy Hutnik explain why manufacturers should expect more…