Posted on March 17, 20263/17/26
4th Annual Brand Planning Report: Fueling Brand Plan Success Through AI‑Powered Integration
Posted on January 14, 20261/14/26
The Combination Crossfire: Is Your Brand Strategy Strong Enough to Align Payers, Prescribers, and Patients?
Posted on February 10, 20252/10/25
Next-Generation Brand Planning: Some (Unexpected) Worrying Trends Demand a Rethink on Brand Planning
Posted on November 12, 202411/12/24
Finding the Human Element Amid the Algorithms
Posted on May 13, 20245/13/24
Leveraging Generative AI in Brand Planning: Insights from Second Annual Pharmaceutical Brand Planning Survey
Posted on September 7, 20239/7/23
Balancing the Portfolio: How Extending Mature Brands’ Success Can Replenish Costs Invested In Launching New Products
Posted on September 7, 20239/7/23
Asset Optimization: Breathe New Life Into Mature Brands with EVERSANA REIGNITE™
Posted on August 21, 20238/21/23
Maximizing Product Launch Success: The Importance of Conducting Comprehensive Business Simulation Exercises
Posted on May 31, 20235/31/23
Patient-centric Approach to Clinical Trial Support Leveraging Medical Information Services
Posted on May 16, 20235/16/23