Aaron Uydess
Executive Vice President, Experience Solutions & Success
Expertise:
As Executive Vice President, Aaron creates new capabilities and approaches that bring value to EVERSANA’s clients, their HCPs and their patients. Aaron looks at where a client’s business goals and customer needs overlap and prioritizes opportunities to generate the highest impact possible through innovation, data, analytics and digital products. Aaron firmly believes that pharma companies are now being asked to do more with either the same or fewer resources, while customer expectations continue to grow. Aaron works to uncover opportunities for how companies invest in technology to create customer experiences that are simultaneously meaningful and impactful with the philosophy of impact over activity while embracing simplicity.
Aaron boasts over 25 years of experience in the digital, multichannel and omnichannel space. His experience includes non-personal selling, marketing and operations on both the healthcare professional and patient sides of the business. He has a proven track record of success working in the United States and abroad, developing digital, multichannel, analytics as well as omnichannel Centers of Excellence from the ground up.
Articles by Aaron Uydess
There’s a New Way to Omnichannel: Orchestrating Experience to Drive Sales, Savings and Satisfaction
The current state of omnichannel initiatives in the life sciences industry has often been characterized by incremental effectiveness, high costs, complexity, siloed approaches and slow progress. This is not a condemnation of the omnichannel concept, but it does underscore the need for evolutionary steps in its implementation. In this webinar hosted by Pharmaceutical Executive, EVERSANA’s […]
Orchestrating Experiences That Simultaneously Drive Brand Impact and Customer Delight
The evolving landscape of HCP and patient engagement in the pharmaceutical industry necessitates omnichannel solutions that successfully cover multiple touchpoints such as field, web, email, conferences and more. Not only are brands expected to cover these touchpoints, but they must do so in a way that creates a seamless experience for the user. While omnichannel […]